Choosing a Business Name

Don't make this fatal mistake.

One of the most common naming errors made by new businesses ischoosing a name that's difficult to pronounce. If peopledon't know how to pronounce you business name, they'll behesitant to say it. That means they're less likely to tellfriends about your company or ask for your product by name.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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