Cold Call Phobia?

Here's how to say goodbye to those nerves.

Got cold call phobia? Psych yourself up with a numbers game: Ifevery sale brings you $200 profit, and it takes an average of 10calls to make one sale, then each "no" is worth $20. Ortry the "immersion" technique. Make 100 cold callswithout worrying about the results. When it's over, you'llhave learned a great deal about selling...and your fear of coldcalls will be history.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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