Focus Your Money
While creating your image, focus your funds where you'll get an immediate response.
Creating your image can be costly, but you don't have tosplurge on the whole works at once. To save money, start with thekey items the public will see immediately. If you expect to attractmost of your clients through sales calls, for instance, put moremoney into your business cards; if your expect to lure people withyour sign, put the money there.
Excerpted from Start Your Own Business, 2nd edition: The OnlyStart-Up Guide You'll Ever Need
