Be wary of incentives. Often incentives-such as free rent or taxbreaks-may be masking problems. There's usually a good reasonwhy any location offers incentives, and you need to be sure what itis before you sign up. You should be able to start a profitablebusiness in that location without any incentives-and then let theincentives be a bonus.
Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need
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