Sell to the people most likely to buy.
Your best prospects have a keen interest in your product orservice and the money to purchase it. If you're selling faxmachines, don't try to sell to people who have never boughtone. Sell to those who already have one or those you know areinterested in buying one. Show them how yours is superior.
Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need
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