Shrink Your Mailings

Watching envelope size can cut costs.

If rising postage costs are putting the squeeze on your newbusiness, try shrinking your mailings. Many direct-mail and catalogcompanies are saving by reducing their mailings' dimensions.Keep your mailings within the size of the USPS' letterclassification of 6 inches by 11 inches, with thickness no morethan one-quarter inch.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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