Control the Area If you can't get exclusive rights, here's what you can ask for instead.

While it's almost impossible to get exclusive rights to amanufacturer's goods, you can ask that a sales representativenot sell identical merchandise to another store in the immediatearea. However, you may be expected to buy large amounts of theproduct to make up for lost sales to other stores.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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