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Surviving the Crunch

We took to the streets to see how entrepreneurs are coping with the credit crunch.

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

Corey Llewellyn, 30, founder of -based Digiwaxx Media, a multifaceted technology and media firm. Projected 2008 revenue: $1.8 million
"Banks just aren't giving the loans they need to thrive in the current economic environment. It's hard, and it's disheartening, but it's also the reality. In lieu of traditional loans, Digiwaxx Media has begun to shop our marketing and plans to prospective clients. It is their sponsorship of our ideas and programs that will be used to fund these initiatives."

Lisa Williamson, 40, co-founder of UpSpring, an Austin, Texas-based baby-care products company. projected 2008 sales: More than $5 million
"The landscape and the climate today is more conservative. Financing took longer than anticipated, so we had to put some of our products on hold. We were really fortunate to [eventually] raise $2 million, which we were able to do through angel investors."

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