Take It Online
Virtual trade shows take care of some very real business.
Virtual trade shows, expos and conventions are coming into their own. While event producers all insist that virtual shows won't replace real-world shows, there are some decided advantages to attending, hosting or exhibiting at online events. Entrepreneurs save on the costs of travel, booth materials and employees' lost productivity.
Robin Cowie, president of WorldwideBrands.com, a Maitland, Florida, wholesale and drop-ship resources provider, went from attending virtual B2B e-commerce trade show eComXpo to hosting a booth at the show. "We treat it like a normal convention," says Cowie, 35, whose company reached more than $3 million in sales last year. "We have three staff members dedicated to it. They're constantly chatting and exchanging information during the show, and I don't have to pay for travel."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.
