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The Ultimate Guide to Building a High-Performing Content Marketing Funnel

Download the ultimate 2021 guide to creating a winning content marketing funnel and choosing the right performance metrics.

This story originally appeared on Semrush

As most marketing communications have been pushed further online due to Covid-19, the bar for content quality has never been higher than in 2021. In addition, the pandemic has created various challenges to measuring content marketing performance.

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How can marketers create content funnels that drive results and engagement despite these obstacles? Discover our ultimate guide and learn about:

  • Why optimizing your content marketing funnel is so important.
  • The main content challenges post-pandemic and how to solve them.
  • The content types and channels that work best at TOFU, MOFU, and BOFU stages.
  • How to choose metrics to measure success at each of those stages.
  • The key attributes of top-performing content.

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