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The Whole Package

Packaging today needs style and substance. You've got to grab consumers' attention but also consider the impact your packaging has on the environment.

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

You see big corporations jumping on the latest packaging trends, from temperature-sensitive labels (Coors Light) and packaging reduction programs () to revamped looks (Kleenex's oval-shaped box) and new materials (bio-based plastics). But what can you do on an 's budget?

Packaging is getting lighter, more flexible and greener, says Ben Miyares, vice president of industry relations for the Packaging Machinery Manufacturers Institute. Making such changes to packaging can be an expensive project, but Miyares says it can help to "use contract packagers, who can afford to install equipment for short runs, which an entrepreneur might not be able to afford [otherwise]."

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