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Ticket to Ride

The gas crisis is good news for fuel-efficient transportation businesses.

By Karen E. Spaeder

Opinions expressed by Entrepreneur contributors are their own.

Gas prices this high for this long? It's downrightuncomfortable. In fact, it's enough to get consumers to changetheir behavior. Rising prices have many consumers turning toalternatives-- from car-sharing services to scooters--andentrepreneurs are reaping the rewards.

Take Scott Griffith, CEO of Zipcar Inc. based in Cambridge, Massachusetts.The $15 million car-sharing service lets its members reserve a caronline by the hour or by the day, walk to the nearest pickuplocation and drive away--gas and insurance included. Currently,Zipcar operates in 29 cities and gets an average of 2,500 newmembers per month.

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