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Toll Freedom

Making toll transponders more attractive.

By Kim Orr •

Opinions expressed by Entrepreneur contributors are their own.

What: Toll pass covers and automotive affinity marketing
Who: Owen Burns of Highway Image
Where: Red Bank, New Jersey
When: Started in 2004
Startup costs: $50,000

Owen Burns was fed up with unsightly spots. They were everywhere he looked: inside his minivan, on other people's minivans, in traffic, in parking lots. He even saw them on vacation. But he wasn't ready to stand by and let Americans' windshields become overrun with white spots created by ugly toll road transponders. He was going to give people the freedom to make generic transponders personal.

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