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Domains of the Day

A new domain could mean the dawn of a new mobile age.

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This story appears in the August 2004 issue of Entrepreneur. Subscribe »

Here's a new tech acronym: mTLD. It stands for mobile TopLevel Domain. And that means a new domain suffix, like .com,specifically for mobile use. Heavy hitters like ,, , Samsung Electronics, Sun Microsystems, T-MobileInternational and have banded together to set up aregistrycompany to manage the new mTLD, providing the InternetCorporation for Assigned Names and Numbers () grants approvalthis summer. That industrywide support bodes well for adoption ofthe venture.

If all goes well, then an mTLD could signal wirelessInternet's coming of age and jump-start an area that has beenbogged down by differing standards and consumer confusion. A newdomain solely for mobile optimized sites could spur theintroduction of new, faster mobile services and applications. Thatsounds like a hotbed of opportunity for technologyentrepreneurs.

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