Want It All?
It's not that you shouldn't dream big; you just need to know when to pull in the reins.
By Andrea C. Poe •
Opinions expressed by Entrepreneur contributors are their own.
Focus on your strengths, or learn a lesson the hard way like SanFrancisco-based handbag company The Sak did.
In 1999, after 10 years wholesaling handbags, Todd Elliott andMark Talucci, both 41, expanded on their offerings. "The mathlooked good on paper, so we played spin the wheel of growth and gota little crazy," admits Talucci. Retail stores and newproducts like footwear, belts and jewelry distracted The Sak fromwhat made it successful in the first place: handbags.
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