Woman's Work
Marketing to high-powered women
Woman's Work Forget the outdated Old Boys' Network. Leslie Grossman, author of SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, says the real power today lies in the New Women's Network. The rising tide of female entrepreneurs and executives represents what Grossman calls a "double whammy"--women who make purchasing decisions for their companies as well as their households.
Selling to this audience of high-powered women requires more than just a slick pitch, says Grossman, who is also co-founder of Women's Leadership Exchange, a New York City organization that helps foster women leaders. "These women buy because of relationships. They need to feel as though they can trust the company or person with whom they are doing business," she explains.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'