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Word on the Street

Make outdoor events your ticket to getting noticed this spring.

This story appears in the May 2008 issue of Entrepreneur. Subscribe »

Each spring, fair weather brings a new crop of outdoor events to compete for your company's dollars. Community fairs, street , parades, outdoor concerts, races and other sporting events all present enticing opportunities for sponsorships that can shine a spotlight on your --if you know how to avoid getting lost in the crowd. Follow these four rules for choosing the most productive sponsorships.

Reach your in sufficient numbers
Your first step in evaluating a potential sponsorship is to look at the projected attendees. Go beyond the attendance numbers and request a demographic breakdown, even if it's only an informal one. If just a small percentage of attendees fit the profile of your customers, you may be wasting your marketing dollars.

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