Work It
Take these disciplines, add lots of hard work, and master the art of running your company.
By Mark Henricks •
Opinions expressed by Entrepreneur contributors are their own.
Mastering anything doesn't come easy. In case you've forgotten,Michael E. Gerber makes it clear in E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company (HarperBusiness, $24.95). Gerber, whose other "E-Myth" books have made him one of the most-read small-business authors, lays out a regimen that will tax all but the most seriously committed entrepreneurs.
To start with, he wants your passion--all of it. If your heart isn't in business, don't pick this one up. Still here? Start with the first discipline--"The Discipline of the Enterprise Leader"--and embrace the exercises, explanations and exhortations to accept all responsibility, to measure everything and to lead everyone. Then work--really work--through similar chapters analyzing world-class marketing, finance, management, client fulfillment, lead generation and lead conversion.
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