Learning Express Toys

With more than 120 retail locations nationwide, Learning Express Toys is the country’s leading specialty toy store franchise selling educational books, games, toys, arts & crafts, fashion products and much more.

Business Type: Franchise

Startup Costs: $195,000 - $385,000

Welcome to Our World of Laughter, Fun and Serious Play!!

Welcome to the wonderful world of business ownership—a pursuit where you can finally enjoy the fruits of your own labor! Owning a Learning Express Toys store is one of the most unique and personally rewarding opportunities available in today’s franchise market, and we’re delighted that you’ve taken an interest. Learning Express has more than 120 franchised stores in 27 states, which makes it the largest and most established specialty toy franchise business in America.


Learning Express Toys understands that healthy, constructive play can make a profound difference in childhood development. Our buying program is designed to provide you access to a vast selection of world-class toys that cover a variety of categories and age ranges. With the right products, you can match the needs and interests of any child.

In-Store Experience

Our stores are carefully designed to provide a hands-on environment where customers can experiment, play, and receive expert advice from well-trained staff members. In-store events, classes, and activities allow you to interact with your customers on a personal level, while providing first class customer service that will leave a lasting impression. You can also create a “WOW” experience for your customers through striking merchandise displays that stimulate a magical store atmosphere.


Learning Express Toys franchisees take great pride and satisfaction in being an integral part of their community. Franchisees often attend local events to interact with existing customers and establish connections with new customers. Participation in fundraising campaigns for schools and local charities enables our stores to give back and add value to their neighborhood.

Special Services

Learning Express Toys further distinguishes itself from other toy retailers by offering unique and convenient services. We believe that it’s the simple things that make the biggest impact. Our free gift-wrapping, Birthday Box registry and free personalization services make shopping for the perfect toy an easy and enjoyable experience.

The Learning Express Franchise Community

One of the best parts of owning a Learning Express Toys franchise is the store owner community, which, over several decades has become a family. The Annual Learning Express Convention in summer and the Toy Fair Expo in New York City in February offer excellent opportunities to meet and learn from the best in the industry as well as attend workshops put on by the Home Office.  

What’s even better? Knowing that you’re not on your own. Every day, you have a phone and email list of every Learning Express franchisee. 



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