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The Counter

The Counter

Industry leader in the customizable gourmet burger segment
The Counter
Business Type
Startup Costs
$759,000 - $2,235,250

About Us

The Counter offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger. Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 made-from-scratch sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger combinations, all served in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music.

Create Your Own Burger restaurant

  • Customization to meet individual lifestyles
  • Opened first location in Santa Monica in 2003
  • Innovative twist on an American classic
  • High quality, locally sourced ingredients
  • Craveable, proprietary flavors
  • Hospitality-driven culture
  • Modern, progressive setting

Pioneer In Upscale, Premium Burger Market

  • Features oversized glass roll-up doors*
  • Designed to be efficient & maximize operational efficiency
  • Average 2,000 to 3,000 square feet
  • 75 – 95 Seats
  • End Cap or Corner locations preferred
  • Lifestyle centers or multi-purpose developments
  • Environmentally sound design


The Counter® supports its franchisees at every stage of business ownership. The Counter starts by providing comprehensive training at its corporate headquarters followed by two weeks of on-site, hands-on training. Once the location is opened, The Counter provides ongoing training and monthly check-ins along with access to its best-in-class in-house marketing and PR teams to support growth.


With available opportunities in high-potential markets, a loyal brand following, and strong brand appeal that caters to different tastes and appetites, it is the prime time to become a The Counter® franchisee.


Brands family of franchise brands, providing access to a team of veteran franchise and restaurant leaders with unmatched experience in the industry. Kahala Brands’ team makes every resource available to support the growth of your business, from a robust training program and support programs, discounted goods and services from Kahala’s vendor partners, to marketing assistance and more.


The Counter® stands out from other burger concepts by allowing guests to create the burger or salad of their dreams. Guests can choose from more than 80 ingredients to customize their meal. Whether it’s a 1 lb. bison burger with smoked gouda and grilled onions or a low-carb grilled-chicken salad with fresh greens, bleu cheese and tangy Asian dressing, each meal is customized to the exact specifications of the guest. The Counter caters to virtually any dietary restriction without sacrificing taste. Vegan burgers, low-carb options, vegetarian burgers and an entire gluten-free menu offer an array of options for all guests.


The Counter® is passionate about quality. From the hormone-free and antibiotic-free beef to the made-from-scratch sauces, every menu item is prepared to the highest standard, making The Counter the go-to choice for burger connoisseurs.