Children's Designer Clothing

Startup Costs: $10,000 - $50,000
Home Based: Can be operated from home.
Franchises Available? Yes
Online Operation? Yes

THE BRIEF

Calling all design mavens. It's time to profit from your great fashion sense — and sewing skills — by starting a business designing and manufacturing children's designer clothing. Your first step is to assess the market and see what's missing. This is the secret to identifying a niche: Is it modern organic baby clothes? Gender-neutral leisurewear that's perfect for school or lounging? One crucial thing to keep in mind is that clothes for little ones need to be completely safe. You can assess your offerings with this tool from the Consumer Product Safety Commission. You also need to figure out how you'll market your products. The traditional route is to visit local children's boutiques to see if they'd be interested in carrying your line. But you may want to bypass brick and mortar and sell your products exclusively through your own website and/or on auction sites. Local craft fairs may also be a great outlet for your wares, particularly when you're just starting. Overall, it's essential to spend time upfront thinking through why you created your brand. Having an authentic story will help you stand out in a crowded market and attract more loyal shoppers.

 

ASK THE PROS

How much money can you make?

A children's fashion designer makes, on average, around $64,000, according to Glassdoor.com. 

What kind of experience do you need to have?

The biggest key is curiosity: "I learned about the clothing business by asking a lot of questions. Everywhere I went I asked a million questions about fabric, what’s involved in sourcing the materials, how it's woven — every aspect of it. That’s how I learned. I would get three bids for everything and ask questions until I found the right vendors to do what I wanted to do: make simple, incredibly soft clothes for babies.” — Paige Lauren, creator of PaigeLauren organic baby clothes

What's the most important thing to know about this business?

"There needs to be a constant flow of new items to keep customers engaged, and there needs to be the right kind of PR. When I think of influencers, I don't want people with three million followers who just take a picture of something and move on. I want real moms with a thousand followers who really love these clothes." — Paige Lauren

The Market

Parents and grandparents of young children

Needed Equipment

A sewing machine

Children's Designer Clothing Ideas

Children's Books and Software Store

If you know what kids want to see in their books and software, sell it.

Camps For Children

If you love kids, running a children's camp could be as sweet as as toasted marshmallow.

Cloth Diaper Service

People still use cloth diapers and they still need them cleaned.

More from Business Ideas

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Starting a Business

He Had a Side Hustle Driving for Uber When a Passenger Gave Him $100,000 — Now His Company Is On Track to Solve a Billion-Dollar Problem

Joshua Britton is the founder and CEO of Debut, a biotechnology company that's doing things differently.

Leadership

Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.