3 Reasons Why The Digital Fitness Boom Is Here To Stay Digital fitness was already poised for strong growth for the foreseeable future, but the COVID-19 crisis will likely accelerate the use of digital fitness and create long-term changes

By Karan Valecha

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels
Representational

The COVID-19 pandemic brought about unanticipated impacts both personally and professionally. While the near-term promises to be extremely challenging for us, as we try and adapt to the situation around—this "new normal' of sorts, the long-term effects will be those where we come out stronger together.

Health and fitness-wise, the industry also has gone through its fair bit of change. The largest being the rise of "digital fitness' from the comforts of your own home. Digital fitness was already poised for strong growth for the foreseeable future, but the COVID-19 crisis will likely accelerate the use of digital fitness and create long-term changes in how consumers manage their overall wellbeing.

Willingness To Experiment

Given COVID-19 and the lockdown that the country went through, the fitness enthusiasts—both young and old—across the world have been pushed to try at least some form of digital fitness solutions even if they have been hesitant to do so in the past.

Our smartphones have become our on-demand devices for everything including our fitness regime. People now can have a personal trainer in their pockets for an amazing workout, anytime, anywhere. I believe that this trend is here to stay and even though a lot of the members will eventually go back to using the gyms, the digital boom will remain. For businesses, it will be important to have both physical plus digital services available to their customers.

Flexibility & Convenience

While physical gyms and studios have you plan your workout routine around them, digital fitness solutions give you the freedom to work out when you want, where you want and with whom you want. This convenience factor plus the fact that you are within the comfort of your own home is a major advantage to fitness enthusiasts who lead a hectic work life or anyone looking to exercise at home.

These recent developments in the digital fitness space along with customer's readiness to adopt shows us that digital fitness and wellness solutions are here to stay.

Accountability & Gamification With Your Tribe

We as humans are competitive by nature. Fitness is no different. Introducing gamification elements such as badges, leaderboards, competition and levels drive up motivation amongst fitness enthusiasts. This pushes us to be the best version of ourselves and makes us accountable to the people whom we work out with our buddies, our tribe! What also drives us, is being surrounded by the people we love. Working out with the people we love, pushes us to do our best. Social media platforms such as Instagram and Facebook, streaming platforms like Zoom, Hangout and interactive chat mediums such as Whatsapp enable all the above and connect people like never before. The technology just getting better, we believe that this is why this digital revolution is here to stay.

Karan Valecha

Director & Co-Founder, Gold's Gym India

Related Topics

Leadership

International Security Firm Welcomes Female India Native to an Essential Leadership Position

Yasmin Brar has been appointed as the Operations Strategy Director, a role that underscores the company's commitment to innovation, expansion, and strategic management

Science & Technology

These Are the Top 6 AI Threats to Your Business Right Now

The modern workforce is forever changed by artificial intelligence. If you fail to understand that we will all need to learn AI to some degree, you haven't been paying attention.

Business News

Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

During a tough fundraising year overall last year, the value of cybersecurity and AI unicorns saw double-digit growth.

Business News

A Billion Dollar Startup Is Trying To Resurrect A Woolly Mammoth — And You Can Watch It Happen

Filmmakers will go behind the scenes of billion-dollar startup Colossal Biosciences, which uses genetic engineering for de-extinction projects.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Growing a Business

How to Bridge the Gap Between Aspirations and Reality in Business

Bringing a vision to life requires a good dose of self-honesty and a multi-year plan for incremental progress.