Wrapping Up Profits With Niche Vinyl Wraps Marketers always want to grab consumers' attention while business owners may want to differentiate their company's fleet.
By Sign Africa Expo •
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur South Africa, an international franchise of Entrepreneur Media.
Marketers always want to grab consumers' attention while business owners may want to differentiate their company's fleet.
Cars are used as form of self-expression, and some individuals will pay a small fortune to make their wheels unique. All of this can be achieved with speciality vinyls, which allow a range of attention-grabbing special effects.
Robbie Fuchs from World Signs said that these unique effects are sought after and that matte black finishes are popular, and are being used in some campaigns to tone down shiny chrome.
Popular requests include partial wraps for select sections of cars, such as: mirrors, stripes on the sides of vehicles, bonnets and high gloss black vinyl on roofs, which gives a panoramic look and feel.
'There are a handful of people who will spend a lot of money on a car and then spend more money on making it look fancy,' he says.
Fuchs added that vinyls for home owners and private use is a niche market. 'We have also had requests to wrap toilet seat covers, fridges and kitchen cupboards.'
Different textures such as chrome, wood grain, carbon fibre and a variety of metallic effects, glitter, ultra matt finishes and 'sandpaper-like' non-slip surface finishes are also available. One can also create pearlescent effects and even velvet, while colour changing vinyls also provide really unique wraps.
'Vehicle advertising is good for any business size, and some small-business owners feel it legitimises their company by getting their brand and logo out where potential customers can see them,' said Rakesh Rosen, Midcomp.
'When smaller businesses use vehicle wraps, it puts them on the same playing field as franchises and companies that are large enough to maintain vehicle fleets. Vehicle vinyl wrapping is definitely on the increase in South Africa and will continue to grow.'
Henri Robert from Sign Wonder, said, 'Vehicle branding is an effective promotion tool because it combines the key elements of marketing, advertising and branding into one convenient and proven solution. It is high impact, cost effective and they work for all types of businesses. Vehicle branding allows a vehicle to serve as a low-cost mobile billboard seen everywhere a vehicle typically goes.'
You can see vinyl wrapping solutions and business opportunities at the FESPA Africa and Sign Africa Expo at Gallagher Convention Centre from 13-15 September.
Visit http://www.signafricaexpo.com/wraps for more information.
