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Business Moving Forward

4 Ways to Build Your Brand Ambassador Dream Team

Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles.
Take It From The Pros

Want to Raise a Founder? Then Follow Through on Your Commitments.

People who bail on their plans or don't respect others' time rarely become either good leaders or good parents -- and certainly not effective ones.
worth-knowing

How to Turn Your Hobby Into a Career

Civia Caroline has worked with a long list of labels and artists including Maroon 5 and Jason Mraz. She sat down with Jessica Abo to talk about her new company and how you can turn your music hobby in...
Marketing

Why Your Marketing Doesn't Work and What to Do About It

If your campaigns keep failing, you might find the issues internally.
Inspiring Your Team

How Uber Proved That 1 Person Cannot Change a Company Culture

"Wife Appreciation Day" doesn't mean letting your spouse "take a day off from the kitchen."
Social Media

19 Tools for Creating Engaging Social Media Videos, Images and GIFs in Minutes

Creating social media content takes time. And creating great social media content takes even more time.
Customer Engagement

Always Look at a Product or Pitch From Your Customers' Perspective

Chuck Mullins of Quiet Light Brokerage talks about one of his best business tips.
Cannabis

Some Universities Offer Classes On Marijuana. LSU Plans to Grow It.

A number of prominent state universities have launched programs to prepare students for the legal cannabis industry.
Remote Workers

Three Ways to Launch (or Become) a Remote Company

Smart companies are designing remote working programs that fit their unique needs.
YouTube

How to Pick a Background for Your Online Videos

Find a setting that works for you and your content.
Retirement Planning

This Innocuous Sounding Phrase Is Actually a Mortal Threat to Your Retirement Planning

"Sequence of returns" is a bit of jargon you better understand if you want your money there when you really need it.
Marketing Strategies

How to Sell to Millennials? Be Radically Inclusive.

Express your diversity values and create an environment where employees and customers alike can do the same.
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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.