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Relationships

How to Build a Loyal, Powerful and Growing Tribe

Your tribes can help you accomplish your business and life goals.
Business Moving Forward

Want to Conquer 'Email Fatigue'? Figure out Your Customers' Viewing Behavior.

You already know that personalization attracts engagement. But you need to dive in deeper to satisfy customers' content cravings.
Resilience

5 Ways to Build Resilience

Building "grit" isn't such a bad thing, either.
Customer Service

21 Strategies for Providing Top-Notch Customer Service on Etsy

Good customer service requires more than just saying 'thank you' to your online customers.
Pricing

How to Avoid Looking Like a Villain When You're Price Discriminating

Companies that are able to vary pricing without upsetting customers in the process stand to gain quite a bit.
Business Moving Forward

What Entrepreneurs Will Find New and Cool About the IOS 11 App Store

You're already familiar with SEO, or search engine optimization. Now, meet ASO, or app store optimization.
Apps

How to Pitch Apps to Small Businesses

The answer is simple, you are not pitching a mobile app, you are pitching business growth delivered through mobile.
worth-knowing

Why Making Others Feel Important Will Make You Happier and More Successful

Learning to improve your relationships with everyone you come in contact with will help you meet their needs and improve your chances of success.
Take It From The Pros

If You Want to Be Successful, You Need to Sweat the Small Stuff

Too often, we focus on big opportunities and outcomes in front of us and forget about basic preparation, which ends up reducing or limiting our success.
Loans

Need Money Fast? 4 Options for Small Business Owners

As you push your business forward, think about financing early and often to accept any challenges as they arise.
Team Work

5 Ways to Effectively Optimize Your Business Operations

Tweaking and enhancing routine operations creates more time for strategy while driving down overhead.
Conversion

5 Tactics to Supercharge Your Website Conversion Rate

How about a quick 7 percent conversion-rate increase just from adding a few logos on an opt-in page?
worth-knowing

From Teen Runaway to TV Celebrity: 8 Personal Branding Lessons

Jeannie Mai discusses eight powerful lessons on building a celebrity personal brand from our conversation.
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About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our "Terms A - Z" list makes tracking down terms a snap.