Inside the September 2002 Issue
Follow Entrepreneur Magazine


Innovative Model

Joey Reiman has thought up stuff you've only dreamed about--and now he's going to share his secrets of innovation with you.

Practice Makes Perfect

Introducing the top innovators of...1989. As you would imagine, they've done a lot more innovating in the meantime.

Undefeated Seasons

It's been a year since September 11 made Americans ask how we would ever get back to business as usual. How have business owners fared? Resisting the dual forces of terror and recession proved to be a challenge entrepreneurs were able to step up to.

Through the Roof

You have two options: Find a way around skyrocketing health-care costs or start keeping more Kleenex around the office.

Sales Letter Makeovers

Quit sending out sales letters that leave your prospects yawning. Time to wow them with a letter that gets results.


Be Your Own Boss Features

Keep Thinking

Follow the lead of these franchisees who took their ideas to the corporate office and changed the way their franchises did business.
Be Your Own Boss Features

Looks Like Rain

If you've thought and thought and still haven't come up with any great ideas, don't sweat. We've got the tips to turn your bone-dry brainstorming sessions into hurricane-force innovation.
Biz 101

Turning the Tables

Bigwigs are stirring up the kids' furniture market. But when the sawdust settles, entrepreneurs prove they can play, too.
Biz 101

Movin' on Up

Two winning teams of MBA students get a rise out of vying for investors' attentions.

Lighting the Way

In the dark because your oddball product doesn't fit with buyers? There is success at the end of the tunnel.

Family Affair

Even after all these years, a franchisee still finds warmth in a chilly business.

Rescue Me

This franchisee saves homes and offices from computer viruses, crashes and other catastrophes.

What's New 09/02

Help for entrepreneurs and franchisees
Smart Ideas

Simple Pleasures

Choosing not to put her profits into one basket, an entrepreneurial gourmand is now savoring the sweet taste of success.
Whats Your Problem

Granting Your Wishes

Award money can help finance your start-up, but be careful in taking its availability for granted.
Almost Famous

Two's the Charm

Entrepreneurship is in these sisters' blood, but friendship is what has made them inseparable business partners.
Editors Note

Forgot Your Change?


Inner Turmoil

An employee crime spree? Make sure you're covered.

Shut Up Already!

No matter what the charges are, taking out an ad to defend yourself isn't a good idea--at least until the Supreme Court has its say.
Management Buzz

Management Buzz 09/02

Helping new employees get acclimated; why including your employees is a good thing
Smart Moves

New Perspective

Role-playing can help you see the future through someone else's eyes.
Staff Smarts

The Late Show

Does it seem like your employee's procrastination problem is in repeats? It's time to find a solution or say your goodbyes.
A+ Ads

Post With the Most

Why mailings need an additional zip

King of the Mountain

He didn't let big companies snow on his parade.
Marketing Buzz

Marketing Buzz 09/02

Sell better by understanding the six different customer types; how to respond to bad press
Real Deal

Digging Up the Dirt

By scouring the public record, deal-makers can play detective, too.
Sales Force

Show Business

Learn essential lessons from the silver screen with these A-list sales movies.
Sales Success

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.

Get a Hue!

Clueless about colors for your fall marketing campaign? Shades affect sales more than you think.
Dollar Signs

Woe Is the CFO

These days, CFO may have more responsibility than the acronym was meant to handle. Does yours have what it takes to handle the scrutiny and the pressure?

Data Mining

There's gold in them thar numbers.
Money Buzz

Money Buzz 09/02

The end of state homestead exemptions may be in sight, credit and debit cards join forces, and more.
Raising Money

Hold On to What's Yours

Get the money you need without giving up too much of the company.
Tax Talk

All the Perks

Small businesses deserve some big-business treatment.
Biz Travel

Flying Solo

Pay more for a travel agent? Why not just go online?


Change can be business CPR, but you have to do it right.
Brand Aid

Bear Market

How one company repositioned itself for a plush success story
Capitol Issues

Playing BRIDGE

Grow your business with help from your own tax dollars.

Flash 09/02

Debunking the eBay myth, making Segways legal and more
Hot Seat

Double Your Fun

Carl Prindle gives a dotcom disaster one more chance--and this time, he's in charge.
It Figures

It Figures 09/02

Who's using broadband, how men and women evaluate Web sites and more
Smarts Features

Calling Security

Are you taking advantage of the post-9/11 boom in security technology?
Smarts Features

Been There, Done That

Growing an entrepreneurial empire? Turn to the big names in business if you need help.
Smarts Features

Young Is Old

Maybe youthful energy can't quite top the experience that comes with age after all.
Smarts Features

Smoke Screening

Some employees have to take workplace smoking policies home with them.
Smarts Features

Home, Cheap Home

Looking to hit young adult consumers where they live? Try their parents' houses.
Smarts Features

National Interests

Entrepreneurship isn't all about money--it's nothing less than the American way.

Steve Richardson

63, Chief Tormenter of Stave Puzzles Inc. in Norwich, Vermont
Tech Toy

Write Away

Can't type worth a darn? Not to worry. Now you can handwrite your info on your computer.

Make It a Combo

No need for a fleet of sedans and cargo vans. One SUV will do it all.

The Opposite Sex

Women in search of money still face a man's world.
Buyers Guide

Forage for Storage

It's cheap, convenient and keeps your files secure. No wonder entrepreneurs are getting attached to NAS.
Cool Clicks

Cool Clicks 09/02

The importance of ergonomics; the latest search engine to give Google a run for its money
Digital Edge


P2P exposes you to attack from hackers looking to filch files. Here's how to avoid a swap-and-run.

Gear 09/02

A low-cost laser printer; a PowerBook for graphic artists
Hot Disks

Hot Disks 09/02

Tinkering with your photos, protecting your PC and more
Net Profits

The Search Is On

Small-business owners are clamoring to add search functions to their Web sites. Should you join the hunt for one, too?
Tech Buzz

Tech Buzz 09/02

Cordless phones with mobile-style features; is it a deck of cards or a computer?

Say Cheese!

A picture is worth a thousand words to cell phone carriers.

Think Before You Plan

Are you really getting the most for your buck?
Entrepreneur on Your iPad - Now available in the App Store
On Newsstands: June 2015

Subscribe to Entrepreneur

For less than a dollar an issue