Inside the October 2002 Issue
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We hope your potential customers are bracing themselves--because your business is about to make some serious noise.

Trust Is a Must

In the eyes of employees, investors, clients and the public at large, honesty is the only policy that will do.

Public Opinion

Becoming synonymous with inflated valuations and dotcom disasters hasn't done much for IPOs' reputation. How long before we can start to talk about going public again without snickering?

Bootstrapping Your Startup

No, you don't need investors to start your dream business. Here's how to make it happen with your own money.


Be Your Own Boss Features

Souped Up

Get your start-up running at peak performance levels with our 20-point tuneup.
Be Your Own Boss Features

For the Low, Low Price . . .

Find the perfect franchise for less than $50,000.
Biz 101

Not Playing Around

It's no longer all fun and games in the online video game market--you now have to add profits to the mix.
Biz 101

Barter to the Cause

Does cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.
Biz 101

Taste Isn't Everything

Function is the key ingredient in designing a restaurant.
Biz 101

A Penny Saved . . .

and you've taken your first step to starting a business.

The Bigger, the Better

If you need quick cash flow to stay in business—and who doesn't?—skip the small retailers and go straight for companies that buy in bulk.

Airborne Intelligence

Know who keeps up with the goings-on of a franchise? The advisory council.

The Other Shoes

Making the leap from franchise seller to franchise buyer

What's New 10/02

Can a restaurant that serves healthy food and greasy burgers survive?
Smart Ideas

Here's the Keys

Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.
Whats Your Problem

Marketing to a Niche

How do I get the word out about my business in a very specialized market?
First Steps

Environmentally Sound Startup

There's never been a better time to start a green business.
Almost Famous

Book Learnin'

We could all learn from this bookseller's environmental and philanthropic ideals.
Editors Note

Beating a Bad Rap



Look what your insurance company has "uncovered."

Class Act

Congress takes a vote on reforming class-action litigation procedures.
Management Buzz

Management Buzz 10/02

Why laid-off execs are seeking smaller firms; brainstorming tips
Smart Moves

A New Standard

Finished sweating through your ISO 9000 certification? Time to think about ISO 14001.
Staff Smarts

Muddled Middle

Good or bad, slackers and stars are stealing attention from everyone in between.
A+ Ads

Good Question!

Ask, and the people will read.


An extended hand grabs customers.
Marketing Buzz

Marketing Buzz 10/02

The power of PR; learning business tactics from students
Real Deal

Here's What I'm Thinking

You'll get your best deal if prospects see things your way.
Sales Force

OK, Let's Review

Appraising your sales staff's performance doesn't have to be the biggest pain in anybody's year.
Sales Success

Decent Proposals

It's time to put an offer on the table. But first, you have to write one.

Weigh Your Opt-Ins

An effective e-newsletter really brings in business, but what is an effective e-newsletter?
Dollar Signs

Big Shots

Are your chances of landing a big accounting firm following Enron down the drain?

Down Comforter

Bond funds make bad markets easier to take.
Money Buzz

Money Buzz 10/02

Detecting phony currency, a federal bill to loosen the tight capital market and more
Raising Money

Foreign Currency

Getting financing for your international venture isn't as simple as cashing a few traveler's checks.
Tax Talk

Here's a Tip

The IRS wrestles with restaurants over tip reporting and scores a big win.
Biz Travel

Please Stay!

You have the hotels right where you want them.

Make Demand

Enough about supply--it's demand's turn for top billing.
Brand Aid

Keeping the Balls Rolling

Conforming to industry and customer tastes put a happy ending on this handmade's tale.
Capitol Issues


Looks like shelf space is still the corporations' turf.

Flash 10/02

What's hot at the California Gift Show
Hot Seat

Let's Get Creative

Creativity is what makes the world go round. How do you keep from missing the ride?
It Figures

Top 25 Cities

Get a closer look at Entrepreneur and Dun & Bradstreet's 9th annual listing of the best cities for entrepreneurs.
Smarts Features

Must-Try Cities

Time for a visit to D&B & Entrepreneur's best cities for entrepreneurship
Smarts Features

It's Alive!

AI isn't as sci-fi as you may think. Take a closer look at your office technology.
Smarts Features

Hiring Hardships

The economy may have taken a dive, but that didn't make the talent pool any deeper.
Smarts Features

Who Let the Blogs Out?

Blogging has become one of the hottest Web trends. How can it help your business?
Smarts Features

Do You Hear Something?

Could that sound be small businesses finally getting their voice heard in politics?

Wanda Wen

39, designer and co-founder of Soolip inc. in West Hollywood, California
Tech Toy

Cut the Cord

Want a mobile touchscreen LCD that lets you wander?

Pay You Back

Your employees may be better off driving their own cars.

Help Me Out, Here

You helped yourself become a successful entrepreneur. Why don't you help others?
Buyers Guide

A Bright Idea?

Are 2.5G phones really as smart as they're supposed to be? Judge for yourself.
Cool Clicks

Cool Clicks 10/02

A site for PDA addicts; go international with this online database of worldwide companies
Digital Edge

Take Note!

With its fresh features and style, don't be so quick to write off the new tablet PC.

Gear 10/02

The newest handheld goes back to basics; conference calling on a cell phone
Hot Disks

Hot Disks 10/02

Web-based meetings, security for Web surfers and more
Net Profits

Straight Talking

To tell or not to tell? That's a no-brainer if you want to build credibility with your customers.
Tech Buzz

Tech Buzz 10/02

The evolution of Palm; Apple serves up servers

On the Road Again

Phone home with your old cell--at a price.

Robo-Car Roadblocks

Telematics continues to face some potholes.
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