Inside the February 2004 Issue
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What Women Want

The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.

Beyond Basic Training

We don't know what you've been told, but boot camp's worth its weight in gold. These intense leadership training courses are changing the way entrepreneurs do business. Think you can handle it?


Be Your Own Boss Features

The Race Goes to the Swift

The 101 fastest-growing franchises for 2004 are gunning for the lead.
Be Your Own Boss Features

What Not to Do

A seasoned entrepreneur reveals the 17 most common mistakes startups make and how to avoid them -- plus, the 5 things you must do to ensure success.
Biz 101

Take Your Shot

Your small start-up really does have a chance at succeeding in a marketplace full of big-name competitors.
Biz 101

Sticky Situations

Three entrepreneurs share their ethical dilemmas-and why they're better because of them.
Biz 101

Bragging Rights

It's OK to toot your own horn every once in a while. Here's how to pull it off.
Biz 101

Rest Insured?

Insuring your company from the get-go may be expensive, but it's crucial to your survival.

Keep It Simple

You don't need a mammoth staff or an elaborate office to make millions from your invention.

Major Dough

A former baseball player decided to take a swing at making gourmet pizzas.

Measuring Up

Searching for a good idea? Just take a look out the window.

What's New 02/04

Three's a crowd, eight's a date
Real Life

A Perfect Landing

Having successfully navigated start-up negotiations, Jack and Diane get ready for franchise ownership.
Smart Ideas

Smart Ideas 02/04

Pizza box advertising, tracking song trades and more
Success Coach

Chain Reaction

Want to make a real connection while networking? Build lasting relationships by offering solutions to others' needs.
Whats Your Problem

Desperately Seeking Web Designer

Don't know the difference between HTML and a URL? Here are some things to think about when seeking a Web site designer.
Almost Famous

Good Spirits

Life's little twists molded the man who has patrons tapped into yard-high beers and gourmet food.

Feedback 2/04

Letters from our readers

Resources 02/04

Web sites, organizations, events and more to grow your business

Null and Void

Withholding the truth may cost you your policy.

Neither Fish Nor Fowl

Test the regulatory waters early if your product doesn't fit into a recognizable category.
Management Buzz

Management Buzz 2/04

How work is really judged, security clearances for government contracts and more
Real Deal

Bulking Up

A little training each day helps you pump up your game at the bargaining table.
Smart Moves

On a Roll

Stuck for extra office space? Mobile furniture could help you maximize the space you've already got.
Staff Smarts

Got It Covered

If you can't afford to offer employee benefits on your own, why not join forces with a PEO?
A+ Ads

Getting Physical

An ad inviting prospects to interact with the publication in which it appears can really grab attention.
Ask the Expert

Speak Up!

The ins and outs of hiring a spokesperson
Marketing Buzz

Marketing Buzz 02/04

High-speed networking and high-energy branding
Retail Register

Can't Beat These Receipts

Use register read-outs as a promotional tool
Sales Force

Short and Sweet

Speeding up your regular sales cycle is an excellent way to make your company's profits soar sky-high. So what are you waiting for?
Sales Success

Pump It Up

When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?

Take It Outside!

Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.
Dollar Signs

On Bended Knee

Will that big-name client end up making—or breaking—your business?

Power Play

Utility stocks have gone back to basics.
Money Buzz

Money Buzz 2/04

Tips for diversifying your investments, rising tuition and more
Personal Finance

Good Funds Gone Bad

Should you dump shares of fund companies implicated in scandals?
Raising Money

Cross That Bridge

Juggling growth and financial risk is one balancing act you can't afford not to master.
Tax Talk

States of the Union

States back a uniform sales-tax system that would raise additional revenue. What will the change mean for you?
Biz Travel

Fresh Finds

Check out these new digs on your next trip to the Big Apple.

Branching Out

For faster growth, take what you do best to a whole new level.
Capitol Issues

Level Playing Field

The SBA evens the odds for smaller businesses seeking to win contracts.
Hot Seat

Where There's Smoke . . .

One entrepreneur feels the heat of anti-smoking laws.
It Figures

It Figures 2/04

The cost of pain, innovative adults and more
Smarts Features

New Arrivals?

Signs of recovery have some businesses hiring.
Smarts Features

A Pop-Up Victory

Competitors' ads could muscle in on your Web site.
Smarts Features

Safe Bet

Federal funds are motivating VCs to invest in security firms.
Smarts Features

Breaking the Silence

Brushing up on your small talk is more important than you think.
Smarts Features

Fast Track?

If The Bridge Act gets past "go," fast-growth businesses could benefit from a tax deferral.
Smarts Features

Bad Apples

Business owners share their hiring horror stories.
Smarts Features

Tuning In

These entrepreneurs do business to the beat of a different drum.
Smarts Features

Is That Kosher?

Here's a food niche you may not have considered.
Smarts Features

Keyed Up

The SEC could force companies to take security more seriously.

Snapshot 02/04

Allison Kugel, 29, founder of and, Plainview, New York
Tech Toy

Spies Like Us

The hard drive you wear on your wrist
Whats the Point

Shipping News

Strategy is everything when it comes to successful exporting.

Greener Machines

If fuel economy is what you need, a hybrid could be the answer.

That's My Baby

Who says running a business and motherhood don't mix?
Buyers Guide

Switch It On

It may be high time to maximize your network's performance, now that there are newer, cheaper Ethernet switches in town.

Hearing the Call

Not quite ready to cut the cord? Never fear—your local Bell will offer VoIP, too.
Digital Edge

Testing, 1,2,3 . . .

Are tablet PCs Really all they're cracked up to be? We took one model for a spin to find out.

Gear 2/04

Fully-stocked mobile device and wireless networking made safer and easier
Hot Disks

Hot Disks 2/04

New and improved e-mail, bundled creative software and more
Net Profits

Codes of Conduct

Using coupons can be a great way to get new customers to visit your site-if you do it right.
Tech Buzz

Tech Buzz 2/04

Data recovery; what'll be hot in e-commerce

Chip Ahoy!

Soon, handheld devices will harbor wi-fi chips.

It's All Coming Together

A hybrid cradle saves you wireless phone minutes.
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