Inside the March 2012 Issue
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A Leading Personality

Case study: Barbara Corcoran's business management style is uniquely her own.

Speed Demons

The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?

Extreme Makeover

A winery moves into the 21st century with a website redesign.

Design Directions

Innovation in the way products are designed, manufactured and delivered is spelling opportunities for small businesses of all types. Learn how forward-thinking entrepreneurs are putting them to work.

Intelligent Design

A company ditches its traditional office for a cost-effective space that better reflects the way it does business.

Radicals and Visionaries: The Art and Science of Starting Up

When it comes to launching a business, should you trust your gut or employ a more analytic approach? Professor Steve Blank and behavioral economist Kay-Yut Chen square off.

Stay on Siri's Good Side

Make sure your business garners love from the iPhone's new voice-activated search assistant.

The Masters

Forget the so-called gurus. Learn from the people worth quoting.

Words of Wisdom: Recommended Reading

No one springs forth from the womb a fully formed leader--but some books can shorten the learning curve

Role Models

One to study if you want to lead well. Another if you want to fail miserably.

Mob Money

Sites like Kickstarter and IndieGoGo attract hobbyists and wannabes, but they can also help aspiring raise up to the five or six figures.


Editor's Note

The Zen Zone

In this issue, we take an in-depth look at leadership -- and what it means to entrepreneurs.
Business Unusual

Father Knows Best

After a near-accident while training for a marathon, an entrepreneur develops a line of identification gear for outdoor athletes.
Ask the Esquire Guy

Voice Lessons for Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
Ask a Pro

Road Rules at Tax Time

It's tax season -- time to ponder that annual conundrum: How much of my vehicle usage can I claim as a business expense?
The Business Traveler

Chain Reaction

Though he usually goes local, our business-travel columnist can find reasons to visit some uberbrands.
All Up In Your Business

Beyond Your Backyard

When local options fail, it's time to cast a wider net. Here are ways to expand your funding search.

Jargon: Bacon Job

Definition: A project with no shortage of volunteers; a plum position.
Shiny Objects

Give it Your Best Shot

Today's rugged digital cameras deliver production-quality images that leave smartphone photos in the dust.

Problem Solvers

Not sure what 'waterfall,' 'agile' or 'scrum' are? Here we explain the three most popular app development processes.

Creative Code Concepts

These small companies turned the now-ubiquitous QR code into a new sales machine.
Mobile Tech

Performance Anxiety

Tello notifies business owners when customer service reviews are posted.

Cash Out

Give the heave-ho to services that charge big bucks to move your money around.
The Fix

Hot Ticket

Musicians can streamlive shows to virtual concert-goers through a hassle-free online auditorium.
The Fix

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
The Online Trep

Appointments With Success

With Genbook, you can spend less time on your schedule and more time on business.

Productivity By the Numbers

Find yourself getting bogged down in the day to day of your business? Put these goals to work to move your marketing and business prospecting ahead again.
Lead Gen

Getting Personal With B2B Marketing

On Facebook, behind every business lead is a flesh-and-blood individual
Doing Good

Creative Thinking

Many nonprofits can't afford the help of designers and copywriters. CrowdSpring's volunteer program offers a solution.
Who Has VC

Independent Living

Using easy-to-understand technology, Independa helps seniors stay well on their own.

Checks and Balance Statements

Paying for audited financials may help you get credit and reduce interest rates.

Sellers' Market

Being well-informed about potential acquirers doesn't require a crystal ball, but it can help fund your future.
Your Money

The Tax Man Cometh

Before you file your taxes, watch out for these common red flags that could draw unwanted attention by the IRS.
Wacky Idea

Sleep Like a Champ

Inspired by athletic wear, two former coaches develop high-performance bedsheets.
College Startup

Paperless Bliss

A student entrepreneur vows to make an environmental impact with his online wedding invitations.
Startup Finance

Delayed Gratification

An entrepreneur sees the funding light when she agrees to pay her engineer in royalties based on future sales.

Personal Shopping

With StyleOwner, fashionistas can help style-challenged friends and monetize their social networks

Meet the Upstarts

New franchises are holding their own against older competition
Franchise Ink

Freedom in Fashion

Apricot Lane franchises operate as true boutiques. And they're growing fast.

The Fine Print

Greg Carafello was at his flagship location on Sept. 11. He escaped after the second plane hit. Not only did he lose his main branch, but also his best friend.
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