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How to Not Fail as an Entrepreneur (Even Though Almost Everyone Does)
Running a Business

How to Not Fail as an Entrepreneur (Even Though Almost Everyone Does)

Date: July 23, 2019 Time: 6:30 PM EDT
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Jul 23, 2019
6:30 PM EDT
60 Min

Entrepreneurs don’t fail because their business-plan arithmetic is wrong. They don’t fail because they try to sell a product that no one wants to buy. They fail for the same reason speaker Mark Chussil, expert in competitive strategy, failed in one of the businesses he launched: because it takes sober effort to think strategically, and entrepreneurs are not sober. They are giddy with the capitalist dream; they believe they can make it happen.

That sounds like garden-variety overconfidence. The bad news: it’s worse than that. The good news: you can do better. The great news: it’s free, and it doesn’t hurt.

For an extra twist, enter the Top Pricer Tournament™ before the webinar. Click here for an entry form, the password is Insider. It’s free and confidential. If you win, you will be hailed as the webinar’s Top Pricer.

Key Takeaways:

  • How due diligence, great expectations, and “just do it” enthusiasm can lead you astray.
  • How anticipating failure helps you avoid failure.
  • What research tells us about the wisdom of crowds (popular strategies) versus the genius of loners (disruption).
  • How professional managers (MBAs like Chussil) can ruin a good thing.

About This Event

During a workshop subject matter experts will deliver structured content along with additional resources for independent study. These sessions may also include interactive elements such as group and individual projects. All workshops will incorporate Q&A sections. Although not required, participants can maximize their experience by doing some research ahead of time, and coming prepared with specific questions.


Mark Chussil is the coauthor of The New Employee Manual and founder of Advanced Competitive Strategies, Inc. He’s a pioneer in business war gaming and an expert in competitive strategy, strategic thinking, and strategy simulation. His essays on competitive strategy have appeared on his ACS and Linkedin blogs, and in Harvard Business Review. Mark has helped Fortune 500 companies across many industries add billions of dollars to their bottom line, and he is also an adjunct instructor at University of Portland's Pamplin School of Business.

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