Everything Every Entrepreneur Needs to Know About Personal Marketing

Everything Every Entrepreneur Needs to Know About Personal Marketing


Originally aired Oct 16, 2019

Do you know the real difference between personal branding and personal marketing? Your personal brand is how you appear to the world, and personal marketing is how you share yourself with the world.

In a digital economy, everyone is competing for clients and customers. The only way to give your company a competitive edge is to become savvy at personal marketing. In this webinar, you’ll learn how to share your life, market your business, and tell your personal story in a way that attracts your target audience and drives growth for your business.

Key Takeaways:

  • Use personal marketing to build a community of loyal brand adopters on social media.
  • How to share your lifestyle in a way that makes you appear more relatable and inspires trust.
  • How to demonstrate your professional expertise organically and effectively to inspire action in your audience, and without coming off as “annoying”
  • How to bridge the gap between your personal story and professional journey to give your business a competitive edge


Personal Brand Strategist

Anna Vatuone is a personal brand strategist based in the Bay Area, California. She works with entrepreneurs and executives across industries to help them clarify their mission, optimize their digital assets, and convey their personal story in a way that moves decision-makers. She’s the host of The Personal Branding Podcast, where you’ll find actionable advice, expert guest interviews, and thought-provoking discussion on how to build a personal brand.

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