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Sponsors Vs. Advertisers

Which is which? What's the difference? Find out here.

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Opinions expressed by Entrepreneur contributors are their own.

Just when you're getting a handle on advertisers, someonementions sponsors. Tomato, tomahto, what's the difference?Actually, an advertiser can be a sponsor, too.

Typically, an advertiser buys ad space in the form of buttonsand banners or might pay for the development of a microsite thatleads to their site but also provides additional information andresources.

An advertiser can sponsor an existing section of your Web site,which usually means logos and links more prominent than basicbanners or buttons. An advertiser could also sponsor your weekly ormonthly e-newsletter with a text link and message such as"This e-newsletter is brought to you this monthby."

The term sponsor is more often used in conjunction with areal-world event; however, there are also online events that takeplace, such as live chats. That's when you might use the termsponsor instead of advertiser.

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

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