Gym Franchisee Says Program Is a Good Fit

The administrative work has been the biggest challenge for a former real-estate agent turned franchisee.

Provided by

Paula Beiger, a former real-estate broker, bought a Curves franchise in Lawrenceville, N.J., in 2001 with her husband, Jack. They bought a second unit across town about a year ago. Ms. Beiger sat down with StartupJournal to talk about owning and operating her Curves gyms.

StartupJournal: What made you decide to buy a Curves for Women?

Ms. Beiger: Five years go, no one had ever heard of Curves here in New Jersey. I was one of the first members of a particular Curves, and I saw how quickly the membership grew. I went home to Jack, and I said, 'You should see how fast this thing is growing.' We went online, we checked it out, and we liked what we saw, so we bought a franchise.

SJ: How has owning two Curves gyms worked for you?

Ms. Beiger: I don't look at it as if I'm competing against my other Curves. I felt that I had to put one over here, because other same-type women's 30-minute workouts were opening around the area, and I didn't want to lose my members I already had who lived over here.

SJ: What did you rely most on to gain your customers?

Ms. Beiger: Word of mouth. One woman telling another woman. We have a buddy-referral system, so that when they do bring a buddy in, there's a benefit to them.

SJ: Are you at, or hope to reach a point where you can hire a manager to run your business?

Ms. Beiger: I could have been at that point from day one. I like being hands on. I think the members like seeing us there, and since we enjoy it so much, there is no reason to.

SJ: What has been your favorite part about owning a Curves?

Ms. Beiger: It's seeing the results. I have a book at each of my Curves for when someone comes up to me and says, 'My blood pressure has gone down, and the doctor wants to take me off the blood-pressure pills.' It's very rewarding. I knew it was going to be fun, because I was a member, but I didn't realize I would see the improvement of peoples' lives that we experience.

SJ: What would you like to see improve?

Ms. Beiger: Communication. Everything is via email now. I think it's just me, because I'm a dinosaur, because their communication is fine if your computer-oriented. When we first opened, I could pick up the phone, and, for my age, that worked for me. I like the personal touch, but I'm not getting that anymore. I'd like to pick the phone and talk to [founder and chief executive officer] Gary Heavin, and I used to be able to do that.

SJ: Do you have any advice for anyone interested in opening a Curves?

Ms. Beiger: I think you have to know this is something that you are going to like and enjoy, and then it won't seem like a job to you.

SJ: What is the most difficult aspect of running your two Curves?

Ms. Beiger: The administrative work would be the most difficult for me, but I give it to Jack. It doesn't bother Jack. For the reports we have to send them, they make it as easy as possible for you to do. You just have to enter in the information on the forms and email it over there.

SJ: What was your biggest surprise when you first started out?

Ms. Beiger: The biggest surprise was how many people walked through our door that first year. We were surprised how popular it was. We expected it to be good, but we didn't expect it to be fabulous.

SJ: What would you do differently if you could start again?

Ms. Beiger: I don't want to say we did everything perfectly, because we didn't know what we were doing, business wise, when we first started; the administrative work, for example. The one thing I would have done differently is I would have opened this second Curves quicker (laughter). I hesitated for a couple years opening the second one.

-- Mr. Caverly is an intern at

Related Topics

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.
The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy
After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.
Having Trouble Speaking Up in Meetings? Try This Strategy.
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game
Life Hacks

Use These Words and Gestures to Impress Your Boss

While you don't want to be suck-up, impressing your boss can open the door to endless professional opportunities.

Thought Leaders

Unlocking Financial Abundance: How Positive Psychology Can Make You a Multimillionaire

Individuals can become multimillionaires by cultivating positive emotions, mindset, gratitude, self-confidence, strong relationships, mindfulness and purpose. By applying these principles, individuals can increase their overall well-being and financial success in their personal and professional life.


What Gen Z Side Hustlers Don't Know About Taxes in 2023 — But Should

Karen Orosco, president of global consumer tax and service delivery at H&R Block, reveals why Gen Z taxpayers should file as soon as possible — and more.

Growing a Business

4 Ways to Provide Excellent Customer Service

Providing excellent customer service is critical for any business that wants to succeed. Here are a few tips on how to build your business with customer service at the center.

Business News

A Mississippi News Anchor Is Under Fire for Quoting Snoop Dogg

WLBT's Barbara Bassett used the rapper's "fo shizzle" phrase during a live broadcast, causing the station to let her go.