U.S.A.-Belgium World Cup Game Sparks a Waffle War Restaurant chains Waffle House and Bojangles are encouraging U.S. fans to boycott Belgian waffles to support the USA World Cup team.
By Kate Taylor •
Opinions expressed by Entrepreneur contributors are their own.
Cheering for the U.S. to win the World Cup? Waffle House has one message for you: don't eat Belgian waffles.
We don't believe in Belgium waffles
— Waffle House (@WaffleHouse) June 30, 2014The waffle chain is encouraging American World Cup fans to boycott Belgian waffles and instead eat all-American Waffle House offerings. With the Belgium-U.S. game today at 4 p.m. ET, Waffle House seems to think every bit of patriotism counts when it comes to helping the U.S. advance to the next round.
We never have RT @chrisholder1997: Waffle House won't sell Belgium Waffles #USA #IBelieveThatWeWillWin
— Waffle House (@WaffleHouse) June 30, 2014Related: How the World Cup Is Fueling a Social Media Frenzy (Infographic)
Waffle House isn't the only chain advocating for Americans to boycott Belgian waffles. Bojangles', a Southern chicken-and-biscuit franchise, is encouraging customers to "beat Belgium with biscuits."
We've been boycotting waffles since 1977. #BeatBelgiumWithBiscuits #USAvsBEL pic.twitter.com/IpXFXWq4hr
— Bojangles' (@Bojangles1977) June 30, 2014For American chains with Belgian roots, the politics of World Cup patriotism are a little trickier. Wafels & Dinges, a New York City based Belgian food truck, is making the diplomatic decision of supporting both teams with free food: trucks are handing out free Belgian style "wafels" after every Belgium goal and free scoops of ice cream after every USA goal.
Related: 5 Things the World Cup Can Teach Us About Entrepreneurship
