Why Phil Mickelson Just Invested in Frozen Yogurt-Making Robots
The five-time major champion and his business partner has just signed on to open 30 Reis & Irvy's locations in San Diego.
World Golf Hall of Famer Phil Mickelson announced this week that he and his business partner, Steve Loy, have signed a deal to open 30 Reis & Irvy's stores in San Diego. Reis & Irvy's makes custom yogurt orders, but it's less a store and more like a vending machine. The only difference is that a robot puts together your order of different yogurt flavors and toppings while you watch.
It looks like this:
"I'm absolutely thrilled to be part of such transformative industry change," Mickelson told The New York Post about the partnership. "I've pushed boundaries my whole career and that mind-set carries over into the business world."
These ice cream-making robots can be placed in a variety of locations, and they are installed for free by Reis & Irvy's. They are low-maintenance units, with a self-cleaning mechanism and the capability to serve 200 orders before they need to be serviced. Each kiosk is 15 square feet and weighs 1,500 pounds.
Entrepreneur Editors' Picks
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
The Best Software Solutions and Tech Providers in the Franchising Industry
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.