Start a Poolwerx Franchise in 2025

Company Overview

About Poolwerx

Industry	Maintenance
Related Categories	Pool Maintenance, Miscellaneous Maintenance Businesses, Miscellaneous Services, Home Improvement, Miscellaneous Home-Improvement Businesses
Founded	1992
Parent Company	Poolwerx USA LLC
Leadership	Andrew Kidd, CEO, North America
Corporate Address	13901 Midway Rd., #102-434 Farmers Branch, TX 75244
Social	Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since	1992 (33 years)
# of employees at HQ	65
Where seeking	This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming This company is offering new franchises in the following international regions: Australia/New Zealand
# of Units	367 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Poolwerx franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$49,500
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$107,250 - $406,500
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$100,000 - $300,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$50,000 - $150,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	10% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	7%-5%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%-1%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Poolwerx has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	96 hours
Classroom Training	89.5 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates Regional Advertising Social Media SEO Website Development Email Marketing

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	Yes
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes

Franchise 500 Ranking History

Compare where Poolwerx landed on this year's Franchise 500 Ranking versus previous years.

With over 400 franchises worldwide, Poolwerx is the largest global retail and mobile franchises in the pool and spa industry. Over 70 of those franchises are located in the United States. Since its founding and subsequent franchising in 1992, Poolwerx has been committed to its clients' satisfaction. Outside of servicing pools, spas, and hot tubs in residential and commercial settings, Poolwerx also ensures that your pool is clean. A clean pool may mean fun for everyone!

Why You May Want to Start a Poolwerx Franchise

Poolwerx has four levels of business models in which franchisees can invest. Franchisees can own a single van business, a multi-van business, a retail store with three or four service vehicles, or multiple retail stores in different locations. An advantage is that franchisees can start at any level and upgrade at their convenience.

Franchisees can also convert existing pool retail stores to Poolwerx and benefit from Poolwerx's executive support. You may receive extensive training and marketing assistance, which could help you in your quest to run a successful franchise. Franchisees may receive comprehensive marketing campaigns, both local and regional, to attract more clients to their franchise. The company offers training through its pool school program, seasonal workshops, and online training.

Franchisees have access to field managers who offer advice and guidance about the best schemes to improve sales, increase growth, and cut costs. Poolwerx also may help transition your existing business to a Poolwerx brand and prepare it for sale if you are ready to retire.

What Might Make a Poolwerx Franchise a Good Choice?

Poolwerx is part of a multi-billion dollar global swimming pool industry.

Poolwerx has been ranked in Entrepreneur's Franchise 500 multiple times in recent years. This ranking is based on an evaluation of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

To be part of the Poolwerx team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for the existence of ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set liquid capital requirements.

How To Open a Poolwerx Franchise

Before you start the Poolwerx franchising process, ask yourself which business model would work best for you. Perhaps you want to convert an existing business, or maybe you want to start from the ground up. Either way, you will not need any prior experience in the industry.

You should also consider if you're up for the company's designated hours. Poolwerx operates seven days a week. It doesn't necessarily mean you have to work all seven days, but you will have to find a reliable team to run the store for you when you are absent.

During the franchising process, you'll prove your due diligence to the Poolwerx executive team. This is not only to show the company that you're committed to opening one of their franchises, but also for you to decide if you see your future in the company. This means reviewing their Franchise Disclosure Document, speaking with existing franchisees, and getting to know the brand better.

Soon, you may find yourself operating the newest Poolwerx franchise!

More from Poolwerx

Dive Into An Exciting New Opportunity

The Poolwerx name has become a recognized and trusted partner for pool and hot tub / spa owners in every state where we operate. This is a reputation we continue to invest in with our commitment to excellence, service, and support for our Franchise Partners. Founded in Australia in 1992, Poolwerx quickly grew to become the largest pool and hot tub / spa maintenance network in Australia and New Zealand. In March 2015, Poolwerx opened its doors in Arizona, and has been growing rapidly ever since! Whether you want to be your own boss or you’re looking to expand your existing business, franchising with Poolwerx is the answer. For more than 32 years, Poolwerx has been helping people like you flourish in business, building a stellar reputation for first-class aftermarket pool services and products in the process. Join our award-winning franchise network today!

Why Join Poolwerx

Start a Franchise with a successful company in a growing industry—with support every step of the way. Whether you want to be your own boss or you’re looking to expand your existing business, franchising with Poolwerx is the answer. For more than 32 years, Poolwerx has been helping people like you flourish in business, building a stellar reputation for first-class aftermarket pool services and products in the process.

Why join the pool industry? Even in a time of economic uncertainty, the pool industry is on the rise. Considered an essential service, the need for pool care has not diminished. Not to mention, with so much time spent at home, families are looking to expand their backyards and embrace becoming first time pool owners. The Global Swimming Pool Market, which already has an estimated revenue of $7 billion, is estimated to grow by $3.56 billion during 2020-2024.

Poolwerx offers a range of practical and tangible benefits to all our Franchise Partners. Whether you’re considering joining the Poolwerx network with your existing business or you want to start a new business as a Poolwerx Franchise Partner, there are plenty of reasons to choose Poolwerx as your franchise of choice.

Training & Support

Pool School - The Pool School program is delivered to all Franchise Partners as they join Poolwerx, regardless of your background and experience.
Development Season Workshops - We offer ongoing learning for all our Franchise Partners and your staff throughout your Poolwerx journey. Every winter, our support center staff and specialist trainers hit the road to deliver face-to-face training.
Online Training - The combined knowledge and experience of our Poolwerx trainers and support staff is hard to match in any industry. To leverage this huge pool of knowledge (pun intended!), we’ve created e-learning content for all our Franchise Partners. This content can be accessed 24 / 7 by you and your team via our online training portal.
Support - Your Poolwerx journey will be supported primarily by your Business Development Manager. You’ll also be supported by our highly experienced, multi-award-winning and multi-disciplined Poolwerx field team. Your face-to-face engagement with this team begins post Pool School where you will complete the ‘forming good habits’ program.
Human Resources - Poolwerx offers in-house Human Resource support though employment contract templates, recruitment advice and staff management issues. We can also advise and assist you on all Industrial Relations and Occupational Safety and Health issues.
Technical - No matter what technical issue you may face, with more than 600 Poolwerx people internationally, there is always someone to ask for help and guidance.
Marketing - Our approach to online and offline marketing encompasses three levels: National, Regional and Local. These levels work in unison to consistently deliver the right message to pool and hot tub / spa owners in your area, driving both new clients and sales as well as repeat clients and sales, minimizing churn and keeping you and the Poolwerx brand top of mind and on the “shopping list” for pool owners. We also provide support to our retail store Franchise Partners.

Purchasing Power

Staying at the top of your game in an increasingly cut-throat world can be difficult. But with the backing of our substantial negotiating and buying power, it’s easier to maintain your competitive edge. Even better, our suppliers don’t simply provide you with affordable Poolwerx-approved products that have undergone our rigorous testing process – they’re also available to speak to you directly and support you in adding value to your business.

Brand Strengths

In business, branding is everything. With Poolwerx, you’ll benefit from being part of a recognized global brand known and respected for its first-class aftermarket pool services and products. Compared to operating on your own, it’s like putting your business into overdrive. Underpinned by a family of Franchise Partners who live and breathe our values, our brand strength is one secret of our success.

Marketing Support

Effective marketing is the best way to drive new business to your door (or service vehicle). But effective marketing can be prohibitive for any solo business. As a Poolwerx Franchise Partner, we support you to grow your business and brand with comprehensive marketing campaigns and assistance with regional and local marketing.

Your success is our success

Our success is based directly on the success of our Franchise Partners. This direct relationship drives our team even further to ensure that you do as well as you can in your business. Through our internal company Key Performance Indicators (KPIs) the Support Center team works closely with Franchise Partners to ensure success in all areas and especially in:

Annual Sales Targets
Franchise Partner Satisfaction
Franchise Partner Profitability
Being the most recognizable brand

We live and breathe our values

Poolwerx is a values driven organization. With clear values having been developed and agreed upon by the Franchise Partners and Support Team, each member of the Poolwerx family is required to sign on to and live the values of the company. The values define the way we work together in our business and together as the wider Poolwerx family. They define how we interact with our clients and our suppliers. They define how we contribute to the world around us and challenge us to exceed expectations and goals at every turn.

People first…always. Our people are our first priority, our first concern and our greatest strength. They include our Franchise Partners and their families and staff, our franchise support staff, our suppliers and our clients.
Do the right thing. We all know what “the right thing” is – we just need to do it.
Find the better way. As a franchise system, we constantly strive to improve everything we do. We invest in improving and refining our professionalism, ourselves and our brand. This value is at the heart of our innovation and initiative – we strive to be the best!
Dare to succeed. As an extended community of entrepreneurial small business people, we rely on courage to succeed, to overcome adversity and to constantly rekindle our passion for our brand and our clients.
Energize. We add positive energy to the Poolwerx brand through supporting one another to be resilient and consistent. We take responsibility, learn from mistakes and strive to be part of the solution as we look forward, not back.

Franchise with Poolwerx - Melanie's Success Story from Poolwerx USA on Vimeo.

Franchise with Poolwerx - Frank's Success Story from Poolwerx USA on Vimeo.

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.

Updated: December 12th, 2022

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