Start a Pure Barre Franchise in 2025

2025 Franchise 500 Rank: #375 Ranked #224 last year

Initial investment: $265K - $419K

Units as of 2024: 631 5.3% over 3 years

Pure Barre is one of the largest barre brands in the United States as a pioneer in boutique fitness. There are over 600 locations in the United States, as well as a few in Canada. Operated by Xponential Fitness, the franchise strives to continue to grow. To work to do that, they give franchisees opportunities to grow in the fitness industry.

The Pure Barre technique is ideal for individuals looking for a low-impact, high-intensity, full-body workout. Highly-trained instructors lead four different group classes in a 200 square foot studio. These classes cover cardio, strength, balance, and coordination, including a foundations class to introduce new members to the Pure Barre routine comfortably. Clients don’t need to be close to a studio to enjoy the experience since Pure Barre Go is offered for those who wish to access on-demand workouts.

The company wants franchisees who are passionate about the Pure Barre technique with business savvy. Pure Barre may give your application preference if you already have a connection to the fitness market.

Why You May Want to Start a Pure Barre Franchise

By choosing to start a Pure Barre franchise, you may find yourself taking advantage of an executive business model, building a community, and accessing several franchise opportunities worldwide. Though this franchise opportunity is nationwide, some states have more Pure Barre franchise locations than others.

You may receive comprehensive support from the Pure Barre team throughout the process of opening a franchise, from finding one of the best locations to ongoing sales training, instructor recruitment, and personalized marketing assistance.

What Might Make a Pure Barre Franchise a Good Choice?

To be part of the Pure Barre team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. You should also prepare yourself for ongoing fees that may include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Ideally, it would help if you spoke with an attorney and financial planner to prepare to open a Pure Barre franchise.

How To Open a Pure Barre Franchise

To start your franchise, you’ll first need to submit a franchise request form. You may then receive the brand's Franchise Disclosure Document and fill out a confidential questionnaire form. Through the Franchise Disclosure Document, you will be able to learn more about the opportunity and the brand. A Pure Barre franchise representative may review your application, and if they approve you as a candidate, a brand manager may call you to discuss the next steps.

As part of your due diligence process, you may want to speak to existing franchisees and ask questions directed to the Pure Barre team. If your net worth and available liquid capital match the brand’s requirements, you may qualify to open a Pure Barre franchise, and you can get started with an initial investment and relevant training.

After a series of validation calls, you’ll meet the corporate team in Irvine, California. You may then be allowed to sign an approval agreement and open up your studio!

Company Overview

About Pure Barre

Industry	Health & Wellness
Related Categories	Barre Fitness, Fitness
Founded	2001
Parent Company	Xponential Fitness
Leadership	Mark King, CEO
Corporate Address	17877 Von Karman Ave., #100 Irvine, CA 92614
Social	Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok

Business Overview

Franchising Since	2009 (16 years)
# of employees at HQ	48
Where seeking	This company is offering new franchises throughout the US. This company is offering new franchises in the following international regions: Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Canada, South America, Mexico
# of Units	631 (as of 2024)

Information for Franchisees

Here's what you need to know if you're interested in opening a Pure Barre franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$60,000
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$265,330 - $418,980
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$500,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$100,000
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	7%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	2%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Pure Barre has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	1 hour
Classroom Training	19 hours
Ongoing Support	Purchasing Co-ops Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	9
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes