Discover Strength

Discover Strength

Personalized strength training
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2023 Franchise 500 Rank
N/R Not ranked last year
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Initial investment
$322K - $502K
Units as of 2022
9 80.0% over 3 years

Here’s what you need to know if you’re interested in opening a Discover Strength franchise.

After planning for more than two years, the Discover Strength fitness club opened in 2006 under the direction of founder Luke Carlson. Since starting to franchise in 2020, Discover Strength has established more than five other locations. While these locations are all company-owned, Discover Strength is looking to bring on franchisees to expand its reach.

Discover Strength is based in Chanhassen, Minnesota. The strength training club specializes in high-intensity interval training, science-based strength training, core spinal fitness system, strength training, and customer service. Discover Strength is now in pursuit of potential franchisees who want to strive in the fitness industry.

Why You May Want to Start a Discover Strength Franchise

Discover Strength believes that anyone can work out and get physical results with better mental status in an appropriate amount of time. Discover Strength workouts involve educated expert trainers. The Discover Strength brand would love to work with fitness enthusiasts who possess solid leadership abilities, exceptional sales and communication skills. Potential franchisees should also be ambition-driven and possess fitness industry knowledge.

What Might Make a Discover Strength Franchise a Good Choice?

Perhaps, the magic that enables Discover Strength to distinguish itself in the competitive market is the scientific research behind its methodology. It believes in the importance of equipping all members with safe, effective, and reliable workouts. 

Additionally, the one-on-one or small groups sessions may make clients feel that their needs are acknowledged. New franchisees will be responsible for maintaining the studio, employing experienced trainers, and leading the team effectively. They are also responsible for implementing new business strategies to ensure members are retained.

To be part of the Discover Strength team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees.

How To Open a Discover Strength Franchise

Before making any financial commitment or signing an agreement with Discover Strength, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Discover Strength franchising team questions. 

Also, consider carrying out the necessary research and seeing if a Discover Strength franchise would do well in your area. A typical franchise agreement runs for ten years. Franchisees may be allowed to renew their agreement if they meet the Discover Strength requirements.

If awarded a franchise, franchisees receive a great deal of support from the Discover Strength brand throughout the process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. Discover Strength franchisees also receive hands-on training and continued support after their franchise location has opened.

Franchisees will be expected to attend both classroom and hands-on training prior to opening their location. This is in the interest of best equipping franchisees to run Discover Strength locations. Discover Strength is ready and willing to open franchisee-led locations in the United States.

Find Your Perfect Franchise

Company Overview

About Discover Strength

Related Categories
Parent Company
Discover Strength Franchise
Luke Carlson, CEO
Corporate Address
4450 Excelsior Blvd., #490
St. Louis Park, MN 55410

Business Overview

Franchising Since
2020 (3 years)
# of employees at HQ
Where seeking

This company is offering new franchisees throughout the US.

# of Units
9 (as of 2022)

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Discover Strength franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
Initial Investment
$322,000 - $502,000
Net Worth Requirement
Cash Requirement
Royalty Fee
Ad Royalty Fee
Term of Agreement
10 years
Is franchise term renewable?
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Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing
Discover Strength has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
40 hours
Classroom Training
40 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Security & Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed?
Can this franchise be run from home/mobile unit?
Can this franchise be run part time?
# of employees required to run
Are exclusive territories available?
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The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company’s legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022