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- 2022 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$55K - $395K
- Units as of 2021
93 3.1% over 3 years
Here’s what you need to know if you’re interested in opening a Doc Popcorn franchise.
Doc Popcorn is an international snack franchise selling an American classic: popcorn. Founded by Rob and Renee Israel in their New York City apartment before moving to Colorado in 2003, the company was a solution to serve up a healthier snack alternative. In 2009, it started franchising nationally. Dippin' Dots purchased Doc Popcorn in 2014 and it has since become a snack staple in malls, event venues, and stadiums. You can find Doc Popcorn throughout the U.S., as well as internationally.
Doc Popcorn operates under a simple concept. It sells 60-calorie cup servings of popular popcorn flavors such as Better Butter, Hoppin' Jalapeno, Cheesy Cheddar, and more. But they don't just do savory. They do sweet as well, dipping into customer's cravings with flavors like Caramel Apple.
Why You May Want to Open a Doc Popcorn Franchise
Doc Popcorn joins the ranks of other famous popcorn brands in the business of creating smiles. It strives to keep customers happy, satisfied, and wanting to come back over and over again. But the feel-good nature of Doc Popcorn and its emphasis on fun doesn't overshadow the brand's business end.
An ideal franchisee should have business experience and must be hands-on and willing to grow. It would probably help if franchisees had a knack for managerial work, leadership, and customer service.
What Might Make Doc Popcorn a Good Choice?
At first, you may not think that branded popcorn would sell, but it does. The Doc Popcorn menu is most likely what makes the brand both a unique and desirable choice for any time of the day in any situation. And its popularity as a stadium and mall food may make it a manageable small business. In conjunction with this, it allows for absentee ownership, a home-based business, and part-time business, giving franchisees ample flexibility.
Investing in a Doc Popcorn is typically a two-in-one deal, with more co-branding opportunities available than stand-alone stores. When you open a co-branded Doc Popcorn, you also open a Dippin' Dots—an ice cream brand. This automatic diversification can amount to better chances of customer conversion.
How Do You Start a Doc Popcorn Franchise?
A Doc Popcorn franchise may be a low-cost investment depending on location, rent, and other location-specific costs. Either way, a franchisee should make sure they can cover the initial investment, which will include a franchise fee and other startup costs. You'll want to make sure you have enough capital available to cover ongoing fees, as well. These fees will include royalty fees, advertisement fees, and potential renewal fees.
A franchisee must also be willing to travel for discovery day and training, open their location within a certain timeframe, be hands-on with the business, and follow the Doc Popcorn franchise plan. You will also work with a corporate real estate team to locate your perfect site. This may mean that you won't have the final say on where you open your location. Most likely, you'll be located in a mall, university, or another high-traffic location. This is something a franchisee may want to consider before moving forward.
About Doc Popcorn
- Franchising Since
- 2009 (13 years)
- # of employees at HQ
- Where seeking
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 93 (as of 2021)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Doc Popcorn franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $55,159 - $394,539
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 15% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 5 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Doc Popcorn has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 36 hours
- Classroom Training
- 17 hours
- Ongoing Support
NewsletterMeetings & ConventionsToll-Free LineGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingMarketing Planning & SupportSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Franchise 500 Ranking History
Compare where Doc Popcorn landed on this year’s Franchise 500 Ranking versus previous years.
Curious to know where Doc Popcorn ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse more franchises that are similar to Doc Popcorn.
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