What To Sell Online Know what your customers are buying and what your competition is selling.
By Aliza P. Sherman •
Opinions expressed by Entrepreneur contributors are their own.
How do you determine which products to sell online? The mostpopular products selling on the Web are books, music CDs, smallgift items and computer accessories. If that's not what youplan to sell, then your initial challenge is convincing people tobuy your product online.
Next, identify your target customers. Are they buying productsonline right now? Ask them. If they aren't buying online, findout why not. Can you overcome their objections? If you can convertyour current customers to buying your products online, you have agood chance of getting new buyers via the Web. I'm an avidonline shopper, and always check to see if my favorite brands aresold online.
Finally, check your competition. Are they selling online? Canyou do it better than they do? Learning from their mistakes canhelp you sell your products online.
Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.
