Signing out of account, Standby...
- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$384K - $547K
- Units as of 2022
18 63.6% over 3 years
Here’s what you need to know if you’re interested in opening a Hammer & Nails franchise.
Hammer & Nails offers grooming services for the modern man. Based in Folsom, California, the business started operations in 2013 and began franchising two years later.
A Hammer & Nails franchise is expected to provide a comprehensive service. A Hammer & Nails location may just be a hairdressing salon, as it could offer nails, skincare, and foot care to go along with its typical hair care.
There are several Hammer & Nails franchises located throughout the United States. Hammer & Nails is seeking to expand its reach even further.
Why You May Want to Start a Hammer & Nails Franchise
You may not need specific qualifications or experience to open a Hammer & Nails franchise. The company allows for absentee ownership, so you may be able to hire the people you need to run your business and relax knowing that your franchise is in good hands. However, Hammer & Nails asks that their franchisees show the willingness and ability to follow their proven business model. Franchisees should also be leaders who can mentor their staff and show strong customer service skills.
Hammer & Nails franchise agreements typically run for ten years. You may be able to renew your franchise if you meet the Hammer & Nails team’s qualifications.
What Might Make a Hammer & Nails Franchise a Good Choice?
Hammer & Nails prides itself on pampering its clients. The company calls its salons “Man cave Nirvana” because, once inside, the client is expected to be treated as king. Your Hammer & Nails franchise may offer gift cards, monthly memberships, private label products, and group sales. This may result in a variety of streams with which you can add to your repertoire.
Because repeat business and referrals form an important source of income, you will seek to ensure that your client receives the personal treatment they expect. You will be responsible for upholding the client-orientated philosophy that may distinguish Hammer & Nails from competitors.
To be part of the Hammer & Nails team, you should make sure that you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company’s set net worth and liquid capital requirements.
How To Open a Hammer & Nails Franchise
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Hammer & Nails franchising team questions.
Men’s grooming is a competitive business. You should make sure that there is room for a Hammer & Nails franchise in your chosen area. Check out the competition, particularly regarding their pricing and services. You should also make sure that you can find the help you need; from front desk check-ins to certified technicians, you will need skilled workers. To operate a franchise, you will need multiple employees.
Hammer & Nails may furnish your premises a short while after you are awarded a franchise. The training that Hammer & Nails offers may be comprehensive. The company makes sure that its support network is available to help franchisees with any situation. Hammer & Nails staff may accompany you during your first week in your new Hammer & Nails franchise.
About Hammer & Nails
- Personal-Care Businesses
- Parent Company
- The Hammer & Nails Salon Group LLC
- Aaron Meyers, CEO
- Corporate Address
101 Parkshore Dr., #100
Folsom, CA 95630
- Franchising Since
- 2015 (8 years)
- # of employees at HQ
- Where seeking
This company is offering new franchisees throughout the US.
- # of Units
- 18 (as of 2022)
Information for Franchisees
Here’s what you need to know if you’re interested in opening a Hammer & Nails franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
- Initial Investment
- $383,950 - $547,200
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
- Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
- Cash Requirement
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
- Veteran Incentives
- 10% off franchise fee
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
- Royalty Fee
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
- Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
- Term of Agreement
- 10 years
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
- Is franchise term renewable?
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
- Third Party Financing
- Hammer & Nails has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 120 hours
- Classroom Training
- 24 hours
- Ongoing Support
NewsletterMeetings & ConventionsGrand OpeningOnline SupportSecurity & Safety ProceduresLease NegotiationField OperationsSite SelectionFranchisee Intranet Platform
- Marketing Support
Co-op AdvertisingAd TemplatesNational MediaRegional AdvertisingSocial MediaSEOWebsite DevelopmentEmail MarketingLoyalty Program/App
Additional details about running this franchise.
- Is absentee ownership allowed?
Definition: Absentee ownership means that the franchisee does not actively work in the franchise business or manage day-to-day operations.
- Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
- Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
- # of employees required to run
- Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Hammer & Nails? Request a free consultation with a Franchise Advisor now.
Are you eager to see what else is out there? Browse franchises that are similar to Hammer & Nails.
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