Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey’s pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe’s Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe’s Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother’s kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant’s best-selling product, the Taco Pizza.
Initial Investment: Low - $189,000
High - $1,096,625
-4.0%-2 UNITS (1 Year)
-11.1%-6 UNITS (3 Years)
Where Seeking Franchisees:
Franchisor is seeking new franchise units in the following regions/states:
Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Wisconsin, West Virginia, Wyoming