The Counter
Build-your-own-burger restaurants

About
Founded

2003

Franchising Since

2005 (15 Years)

Corporate Address

9311 E. Via De Ventura
Scottsdale, AZ 85258

Leadership

Eric Lefebvre, CEO

Parent Company

MTY Franchising USA Inc.

Ticker Symbol

MTY

Financial Requirements
Initial Investment

$746,000 - $2,335,250

Net-worth Requirement

$1,500,000

Liquid Cash Requirement

$500,000

Ongoing Fees
Initial Franchise Fee

$35,000 - $35,000

Ongoing Royalty Fee

6%

Ad Royalty Fee

2%

Financing Options

The Counter has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory

Veteran Incentives

20% off franchise fee

Support Options
Ongoing Support

Newsletter

Toll-Free Line

Grand Opening

Online Support

Security/Safety Procedures

Field Operations

Franchisee Intranet Platform

Marketing Support

Co-op Advertising

Ad Templates

National Media

Regional Advertising

Social media

SEO

Website development

Email marketing

Loyalty program/app

On-The-Job Training:

964 hours

Classroom Training:

164 hours

Absentee Ownership Allowed
Bio
The Counter first opened in 2003 and began franchising in 2005. At each restaurant, customers receive a clipboard with a list of ingredients to choose from in order to build a customized burger. Sandwiches, sides and desserts are included on the menu as well, along with fountain drinks and a selection of beers and wines.
Cost
Initial Investment: Low - $746,000 High - $2,335,250
Units
-7.7%-3 UNITS (1 Year) -12.2%-5 UNITS (3 Years)

Units (Locations)

Where Seeking Franchisees:

Franchisor is seeking new franchise units worldwide.

Franchise Articles

The Top Franchise Options for Each Member of the Rose Family on 'Schitt's Creek'

The Emmy-winning comedy depicts a family of down-on-their-luck entrepreneurs, but each of them are unique in their interests and approaches.

Aroma Joe's Leader: "How I Learned to Be a CEO"

Loren Goodridge served in the Navy, learned about business as a Subway franchisee and is now CEO of growing franchise Aroma Joe's. Here's why it was the perfect path.

Why This Serial Entrepreneur Opened a Painting With a Twist - In the Middle of the Pandemic

Dee Clemmons had experienced the brand as a customer, and it made her feel at peace. Now she's out to share that feeling.

Tired of Being Kicked to the Curb? Maybe It's Time To Be Your Own Boss.

There are two ways to go: pursue a dream idea from scratch or bet on a proven concept as a franchisee.

6 Ways to Turbocharge Your Solopreneur Productivity

Essential tips that will help you establish good work habits and achieve a lot more for your business in less time.

Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.
Updated: October 17th, 2019