
The Vitamin Shoppe
Vitamins, minerals, supplements, sport nutrition products- 2021 Franchise 500 Rank
-
N/R Not ranked last year
- Initial investment
-
$354K - $955K
- Units as of 2020
-
688
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The Vitamin Shoppe

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Company Overview
About The Vitamin Shoppe
- Industry
- Retail
- Related Categories
- Vitamin Stores, Miscellaneous Health Products, Health, Miscellaneous Retail Businesses
- Founded
- 1977
- Parent Company
- Franchise Group Inc.
- Leadership
- Sharon Leite, CEO
- Ticker Symbol
- FRG
More from The Vitamin Shoppe
A franchise opportunity to make healthy gains

The Vitamin Shoppe Story
Since 1977, The Vitamin Shoppe has been dedicated to helping our more than 5 million active customers become their best selves, however they define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in more than 680 stores across the country, we’ve got a huge assortment of high-quality, cutting-edge vitamins, minerals, supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. Our omnichannel strategy is designed to serve customers holistically.
Our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe. Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers thrive. This bonds us and drives us to deliver premium nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.
Why franchise with The Vitamin Shoppe?
The Vitamin Shoppe is a proven leader in the $50+ billion vitamins, minerals, and supplements industry–one that has experienced steady growth for decades, including this past year with global health concerns driving increased commitment to wellness. With more than 40 years of experience this franchise opportunity is backed by a proven operating model. On average, our top 25% of stores generate $1,710,624 in annual revenue and $300,717 net income per store.*
*This information reflects the Average Revenue and Average Contribution for the Top 25% of the Vitamin Shoppe company-owned stores which were open for at least one full year as of fiscal year end 2020. Of these 171 stores, 65 attained or surpassed the Average Revenue and 82 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2021 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2021 The Vitamin Shoppe®. All rights reserved.
Franchising Overview
- Franchising Since
- 2021 (0 years)
- Where seeking
-
This company is seeking new franchisees throughout the US.
This company is seeking new franchisees worldwide.
- # of Units
- 688 (as of 2020)
Franchisor Information
Information for Franchisees
Here’s what you need to know if you’re interested in opening a The Vitamin Shoppe franchise.
Financial Requirements & Ongoing Fees
Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
- Initial Franchise Fee
- $40,000
- Initial Investment
- $354,000 - $955,000
- Net Worth Requirement
- $750,000
- Cash Requirement
- $200,000
- Royalty Fee
- 5%
- Ad Royalty Fee
- 2%
- Term of Agreement
- 10 years
- Is franchise term renewable?
- Yes
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
- On-The-Job Training
- 88 hours
- Classroom Training
- 19 hours
- Ongoing Support
-
Meetings & ConventionsGrand OpeningOnline SupportField OperationsSite SelectionFranchisee Intranet Platform
Operations
Additional details about running this franchise.
- Is absentee ownership allowed?
- No
- Can this franchise be run from home/mobile unit?
- No
- Can this franchise be run part time?
- No
- # of employees required to run
- 5
- Are exclusive territories available?
- Yes
Franchise 500 Ranking History
Compare where The Vitamin Shoppe landed on this year’s Franchise 500 Ranking versus previous years.
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