- 2024 Franchise 500 Rank
-
#308 Ranked #418 last year
- Initial investment
-
$529K - $977K
- Units as of 2023
-
704 1% over 3 years
The Vitamin Shoppe, founded in 1977, provides consumers with a wide array of health and wellness items such as supplements, proteins, healthy weight products, and more. Customers may purchase these products both in-store and via its online apps. The Vitamin Shoppe prides itself on trying to help people achieve their best selves, whatever they define it.
The Vitamin Shoppe began franchising in 2021 and is actively seeking to add franchisees to its repertoire.
Why You May Want To Start a The Vitamin Shoppe Franchise
Opening a health and wellness-centered franchise may require a franchisee to have some interest in the business's core values. This means that a franchisee looking to open a The Vitamin Shoppe should be conscious about their health and want to make an impact on others' health, too.
Additionally, you should be well-versed in the field of business to run your venture correctly. While prior experience in sales and marketing may not be a prerequisite for a franchisee, it may come in handy as you run the business.
What Might Make a The Vitamin Shoppe Franchise a Good Choice?
Opening a The Vitamin Shoppe franchise could offer a more predictable outcome than investing in a completely new brand that may struggle to thrive in an already crowded and competitive industry.
Furthermore, the increasing global concern around health and wellness may make The Vitamin Shoppe's products more appealing to a larger audience. The Vitamin Shoppe believes it is touted to be one of the biggest businesses in the health and wellness category, which is another reason why you may want to open.
To be part of The Vitamin Shoppe franchise team, you should make sure you're financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
How To Open a The Vitamin Shoppe Franchise
The franchise application process for a The Vitamin Shoppe franchise starts with the franchisee filling out a basic application form that captures all your details. After this, you will go through a market evaluation process with the business development manager. The purpose of this step is to ascertain that this business opportunity will work in the territory at which you are considering.
You'll also want to evaluate how well you may be able to sustain your The Vitamin Shoppe franchise in the long run. Do you have the clientele? Are there any gyms or other fitness centers nearby? Learning what other businesses complement a The Vitamin Shoppe could also help you decide where to locate it.
If awarded a franchise, franchisees may receive a great deal of support from The Vitamin Shoppe franchise throughout the franchising process. In addition to pre-opening training, franchisees receive support through brand awareness, marketing, research, and construction. Franchisees may also receive hands-on training and continued support after their franchise location has opened.
Company Overview
About The Vitamin Shoppe
| Industry | Health & Wellness |
|---|---|
| Related Categories | Vitamin Stores, Miscellaneous Health Products, Retail, Miscellaneous Retail Businesses |
| Founded | 1977 |
| Parent Company | Franchise Group Inc. |
| Leadership | Melissa Altmix, Franchise Development Manager |
| Corporate Address |
300 Harmon Meadow Blvd. Secaucus, NJ 07094 |
| Social | Facebook, Twitter, Instagram |
Business Overview
| Franchising Since | 2021 (3 years) |
|---|---|
| # of employees at HQ | 6,500 |
| Where seeking |
This company is offering new franchises worldwide. This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming |
| # of Units | 704 (as of 2023) |
|
|
|
Information for Franchisees
Here's what you need to know if you're interested in opening a The Vitamin Shoppe franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
|
Initial Franchise Fee
|
$39,900 |
|---|---|
|
Initial Investment
|
$528,900 - $976,900 |
|
Net Worth Requirement
|
$750,000 |
|
Cash Requirement
|
$200,000 |
|
Veteran Incentives
|
20% off first-store franchise fee |
|
Royalty Fee
|
5% |
|
Ad Royalty Fee
|
2%+ |
|
Term of Agreement
|
10 years |
| Is franchise term renewable? | Yes |
Financing Options
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
| Third Party Financing | The Vitamin Shoppe has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory |
|---|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
| On-The-Job Training | 80 hours |
|---|---|
| Classroom Training | 19 hours |
| Ongoing Support |
Purchasing Co-ops
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
| Marketing Support |
Ad Templates
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App
|
Operations
Additional details about running this franchise.
| Is absentee ownership allowed? | Yes |
|---|---|
|
Can this franchise be run from home/mobile unit?
|
No |
|
Can this franchise be run part time?
|
No |
| # of employees required to run | 5 |
|
Are exclusive territories available?
|
Yes |
Franchise 500 Ranking History
Compare where The Vitamin Shoppe landed on this year's Franchise 500 Ranking versus previous years.
Additional Rankings
Curious to know where The Vitamin Shoppe ranked on other franchise lists? Find out below.
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