Want to open a The Vitamin Shoppe?
2021 Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$354K - $955K
Units as of 2020
688

Company Overview

About The Vitamin Shoppe

Industry
Retail
Founded
1977
Parent Company
Franchise Group Inc.
Leadership
Sharon Leite, CEO
Ticker Symbol
FRG
Sponsored Content

More from The Vitamin Shoppe

A franchise opportunity to make healthy gains

The Vitamin Shoppe

The Vitamin Shoppe Story

Since 1977, The Vitamin Shoppe has been dedicated to helping our more than 5 million active customers become their best selves, however they define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in more than 680 stores across the country, we’ve got a huge assortment of high-quality, cutting-edge vitamins, minerals, supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. Our omnichannel strategy is designed to serve customers holistically.

Our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe. Each Health Enthusiast® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers thrive. This bonds us and drives us to deliver premium nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

Why franchise with The Vitamin Shoppe?

The Vitamin Shoppe is a proven leader in the $50+ billion vitamins, minerals, and supplements industry–one that has experienced steady growth for decades, including this past year with global health concerns driving increased commitment to wellness. With more than 40 years of experience this franchise opportunity is backed by a proven operating model. On average, our top 25% of stores generate $1,710,624 in annual revenue and $300,717 net income per store.*

*This information reflects the Average Revenue and Average Contribution for the Top 25% of the Vitamin Shoppe company-owned stores which were open for at least one full year as of fiscal year end 2020. Of these 171 stores, 65 attained or surpassed the Average Revenue and 82 attained or surpassed the Average Contribution described above. We refer you to Item 19 of our 2021 Franchise Disclosure Document for additional information. A NEW FRANCHISEE’S RESULTS MAY DIFFER FROM THE REPRESENTED PERFORMANCE. This is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offerings made by prospectus only and in compliance with the applicable pre-sale registration and disclosure requirements in your state. ©2021 The Vitamin Shoppe®. All rights reserved.

Franchising Overview

Franchising Since
2021 (0 years)
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
688 (as of 2020)

Franchisor Information

Corporate Address
300 Harmon Meadow Blvd.
Secaucus, NJ 07094

Information for Franchisees

Here’s what you need to know if you’re interested in opening a The Vitamin Shoppe franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$40,000
Initial Investment
$354,000 - $955,000
Net Worth Requirement
$750,000
Cash Requirement
$200,000
Royalty Fee
5%
Ad Royalty Fee
2%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
88 hours
Classroom Training
19 hours
Ongoing Support
Meetings & Conventions
Grand Opening
Online Support
Field Operations
Site Selection
Franchisee Intranet Platform

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
5
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where The Vitamin Shoppe landed on this year’s Franchise 500 Ranking versus previous years.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021