You can be on Entrepreneur’s cover!

3 Tips for Landing Press for Your Startup Building relationships is key to getting the coverage you want.

By Nina Zipkin

entrepreneur daily

Getting the word out about your new venture doesn't have to be intimidating. Antonio Neves, leadership coach and founder of THINQACTION, has three tips on getting press for your startup.

1. Start small and targeted. Connect with the bloggers that cover your industry and build a rapport with them. You'll get on their radar, and if they choose to write about you, their story could get picked up by a major publication, leading to even more coverage.

Related: Rediscovering That Ancient Yet Awesome Tool of Business -- In-Person Relationships

2. Think before you pitch. Journalists get pitched every day, so be discerning about what kind of contact you make. Don't send six emails or press releases when one or two will suffice.

3. Take the long view. Don't expect a cover story right out of the gate. When pitching, introduce yourself and your product and show you're aware of what kind of stories they cover. Also don't ask for press, just put your best foot forward and trust that your product and approach is compelling.

For more advice, check out the video above.

Related: 4 Tips on Building Stronger Business Relationships

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

'Wildly Inappropriate': Woman Says She Was Denied a Job Because She Didn't Wear Makeup During the Interview

Melissa Weaver was applying for a VP of HR job at a tech company via video.

Business Solutions

Streamline In-House Developer Work with This $40 Program

Microsoft Visual Studio features tools to help programmers code faster and build complex projects across different languages and platforms.

Marketing

You'll Never Succeed in a Complex Market Unless You Try These Strategies

Complex industries offer opportunities in market needs, potential profitability and expansion opportunities — but the key to being successful is developing and supporting a clearly differentiated value proposition that separates your organization from potential competitors. Here's how to do it.

Thought Leaders

These Are the Five Attributes of Highly Successful and Happy People

If you'd like to be happier or more successful this year, then ask yourself if you're truly exuding these five attributes. The happiest and most successful people I know execute on these game-changers exceptionally well.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.