A New Growth Model for the Sharing Economy Decentralization is the wave of the near-future.
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As the sharing economy has increased in recent years, there's a new growth model for many companies to jump on the bandwagon and adopt, especially as the world continues to shift and change in the post-COVID era. With the overwhelming shift to virtual work because of continued social-distancing guidelines, there's an opportunity for companies to become even more decentralized. And heightening accessibility to products and decentralizing operations can lead to incredible, Uber or Airbnb-like growth. Should your company consider this model, too?
Why Reinvent the Wheel?
The companies that began the wave of the shared economy are the ridesharing platforms Uber and Lyft and housing giant Airbnb. Since then, the sector has continued to grow thanks to the boom of coworking spaces and even clothing and furniture rentals. It comes down to this: Companies do less by decentralizing the work, and customers get more at a lower price as a result. Growth ensues.