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Buy My Book

Publishing your own book is great way to publicize and promote your business.

This story appears in the February 2004 issue of Start Up.

Q: I'm a caterer.I've heard that having a book can help the credibility of anyservice business. Is there a low-cost way to self-publish a recipebook?

A: Yes, you heard right.Having a book is a great credibility-builder for any servicebusiness. It is an ideal publicity and promotional tool for gettingprint, radio and TV interviews; to give away as door prizes; and tosend to meeting planners of conferences and exhibits where youcould do workshops, seminars or demonstrations. Also, you can offera book featuring your know-how as an incentive to new clients. Youcan bundle it into your service to increase value or use it as agift to valued customers and referral sources. What's more, abook can be a potential additional income stream from clients or atbooths or trade show exhibits.

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