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Cracking Wise

Negotiations going badly? Yuk it up.

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

During the Cuban missile crisis, as negotiators deadlocked andmillions watched in terror, a member of the Russian negotiatingteam is said to have posed the following riddle: "What is thedifference between and communism?" The answer:"In capitalism, man exploits man. In communism, it is theother way around!"

A sense of is a tremendous asset to any dealmaker. Oh, wemay think business is just about numbers, schedules,contracts and the like, but it's really about ,rapport and trust. Here, humor is one of our best tools.

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