Don't Be Silly!
Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
By Barry Farber •
Opinions expressed by Entrepreneur contributors are their own.
When you talk about selling smarter, people always think (orwish) you're going to explain how they can work less and getthe same result. But that's not what selling smarter means. Itmeans getting from point A to point B without wasting your time--oryour customers' time. There are many ways entrepreneurssabotage their own efficiency. Here are three of the biggesttime-wasters to steer clear of:
1. Dealing with people who can'tmake the buying decision. All too often, we try makingour pitch to anybody who'll listen-without finding out ifwe're speaking to the right person.
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