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Fair Trade

The digital age brings the good ol' days of bartering to B2B transactions.

This story appears in the August 2001 issue of Entrepreneur. Subscribe »

Online retailers are turning to an old concept these days to getrid of excess -they're rediscovering the art ofbartering.

Although bartering itself isn't new, its popularity is.According to the most recent statistics from the InternationalReciprocal Association (IRTA), $16 billion worth of productsand services were bartered in the United States last year. Expertspredict that figure will reach $26 billion this decade.

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